Cookie Policy

This document outlines how Synap uses Cookies, and related technologies, across our web platforms

This Cookie Policy explains how Synap Learning Limited ("Company", "we", "us", and "our") uses cookies and similar technologies to recognize you when you visit our Site at https://synap.ac, or when you use our web-based Services (collectively "Websites"). It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies? Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by Us are referred to as "first party cookies". Cookies set by parties other than Us are referred to as "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies? We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below. The specific types of first and third party cookies served through our Websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Synap Website or Service you visit, and whether you are an Admin or an End User of our Services):

How can I control cookies? You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services. The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

What cookies to you use?

‍Necessary cookies

Necessary cookies allow us to offer you the best possible experience when accessing and navigating through our Websites and using their features. For example, these cookies help our infrastructure to load pages quicker, let us recognise that you have created an account and have logged into that account to access the content. Necessary cookies are usually first-party (set by Us), but there are some third-party cookies which we also deem as necessary, e.g. Segment and Intercom, which allows us to provide authenticated in-app chat support to our Admin Users or visitors to our Website.

We do not place any non-essential cookies on our End Users devices. However, a Synap Customer may configure their Synap environment so that it does - e.g. a Synap Customer could install Intercom so that they can offer live chat support to their Students. This should be governed by its own Privacy Policy within the Customer's Synap environment.

Analytics cookies

We use analytics cookies to monitor usage of our Sites. This information helps us plan marketing campaigns, improve our site and develop new features.

• Google Analytics

• Google Tag Manager

• Mixpanel

• Fullstory

Advertising cookies

We use the following cookies to track information regarding the performance of our advertising campaigns, and for re-targeting purposes

• Google Ads

• Capterra

What about other tracking technologies, like web beacons? Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you serve targeted advertising? Third parties may serve cookies on your computer or mobile device to serve advertising through our Site. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.

How often will you update this Cookie Policy? We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.